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Integrated Marketing Manager

Company: Sally Beauty Holdings LLC
Location: Denton
Posted on: June 17, 2022

Job Description:

Overview:Sally Beauty Holdings (NYSE: SBH) is the world's largest wholesale and retail distributor of beauty supplies located in Denton Texas. A business built with a purpose to provide our customers with access to high-quality professional beauty products and exceptional customer service.
This position supports the Category Marketing function to ensure the strategic development and effective integration of marketing plans to support Sally and / or BSG business.
"At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us."Responsibilities:

  • Strategy Development: Partner and collaborate with key stakeholders (data analytics, insights, merchandising) / relevant business partners to gather the appropriate insights to develop evidence-based strategies to grow and sustain the business. Attend key meetings / calls to stay informed and up-to-date on business, category and merchandising goals and priorities. Gain buy-in and approval from Directors and leadership and socialize strategies across teams and channels.
  • Integration: Develop project briefs, lead channel briefings and oversee the implementation of channel activation plans to support the overall business and brand strategy, key strategic initiatives and monthly promotional activity.
  • Day-to-Day Project Management: Drive projects, programs and vendor / brand relationships. Execute projects against timelines, track performance of co-op partnerships to ensure successful implementation of marketing toolkit activation; ensure projects, briefs and activations are submitted in cadence with the production timeline. Support change forms (Sally and / or BSG). Support key team members.
  • Research / Consumer Insights: Responsible for ongoing development of internal insights repository. Be an expert on the consumer (both from secondary insights and internal / primary insights) and translate into actionable recommendations.Qualifications:
    • Bachelor's degree, preferably in marketing or advertising
    • 4+ years of experience in an agency environment or corporate brand marketing / strategy
    • Experience leveraging primary research, data and consumer insights into actionable business initiatives
    • Experience working in a fast-paced retail environment
    • Knowledge of the marketing laws of growth and marketing effectiveness tenets and principles
    • Organized and detail oriented with the ability to manage multiple projects and quickly react to changing business needs while meeting firm deadlines
    • Strategic thinking and leadership skills
    • Enjoys working in a fast-paced environment
    • Attention to detail and strong project management skills
    • Working knowledge of developing and executing marketing plans across multiple channels
    • Ability to understand and evaluate (not analyze) meaningful marketing metrics, marketing effectiveness and competitive trends
    • Self-starter
      We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!At SBH, we remain committed to protecting the health and safety of all our customers and associates and maintain the following COVID-19 Precautions:
      • Personal protective equipment provided or required
      • Social distancing guidelines in place
      • Sanitizing, disinfecting, or cleaning procedures in place
      • Remote interview process
      • Temperature screeningsQualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.
        #LI-CF1

Keywords: Sally Beauty Holdings LLC, Denton , Integrated Marketing Manager, Advertising , Denton, Texas

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