Director of Marketing and Business Development

Company: Associations, Inc.
Location: Dallas
Posted on: May 4, 2025

Job Description:

With more than 225 branch offices across North America, Associa is building the future of community for nearly five million residents worldwide. Our 11,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 43 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit .

Job DescriptionThe Director of Marketing and Business Development is responsible for leading the company's
marketing and business growth strategies. This role involves developing and executing
marketing campaigns, driving new business opportunities, managing client relationships, and
ensuring alignment with overall business objectives. The ideal candidate will have a strong
background in both marketing and business development, with a focus on revenue growth,
brand positioning, creating and growing a buyer/pipeline.RequirementsDuties include but are not limited to-
Strategic Planning & Execution:
Develop and implement comprehensive marketing and business development strategies that align with company goals.
Conduct market research and analysis to identify new opportunities, industry trends, and competitive landscapes.
Create and manage marketing budgets and allocate resources effectively to maximize ROI.
Develop and refine buyer personas, messaging strategies, and sales processes.
Team Leadership & Management:
Lead, mentor, and motivate teams across marketing and business development functions.
Hire, train, and develop staff to enhance overall team performance and capabilities.
Set clear objectives, delegate tasks effectively, and ensure accountability.
Marketing & Brand Management:
Develop and execute marketing campaigns across digital, print, social media, and other channels.
Monitor and analyze marketing campaign performance, making data-driven adjustments as needed.
Manage and optimize marketing technology, tools, and automation.
Represent the company at industry events, conferences, and networking opportunities.
Business Development & Sales Strategy:
Identify and pursue new business opportunities, including lead generation, prospecting, and closing deals.
Build and maintain strong relationships with key clients, partners, and stakeholders to drive business growth.
Develop and implement sales strategies to achieve revenue targets, including pricing strategies and customer segmentation.
Negotiate contracts, agreements, and partnerships to ensure favorable outcomes for the company.
Collaboration & Communication:
Work cross-functionally with sales/realtors, operations, finance, and other departments to ensure
business alignment.
Communicate marketing and business development strategies, results, and insights to key stakeholders.
Oversee the execution of business development projects, ensuring timely completion and adherence to budgets.Performance Measurement & Continuous Improvement:
Identify and track key performance indicators (KPIs) to measure the effectiveness of marketing and business development efforts.
Analyze data and provide insights to improve performance and strategic decision-making.
Stay current with industry trends, emerging technologies, and best practices to drive innovation and competitive advantage.


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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Keywords: Associations, Inc., Denton , Director of Marketing and Business Development, Advertising , Dallas, Texas