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Director Digital Analytics

Company: Sally Beauty Supply LLC
Location: Denton
Posted on: September 13, 2020

Job Description:

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Posted Date 4 days ago (7/23/2020 10:46 PM)

Overview (Text Only) Sally Beauty Holdings (NYSE: SBH) is the world’s largest wholesale and retail distributor of beauty supplies located in Denton Texas. A business built with a purpose to provide our customers with access to high-quality professional beauty products and exceptional customer service.

The Director, Digital Analytics will lead an analytics team focused on delivering insights for Sally Beauty and Cosmoprof websites and mobile apps. This role will partner with the e-commerce team to deliver a better understanding of the customer journey, conversion and optimization opportunities to improve revenue. The individual will also be responsible for managing the proper measurement, reporting, analysis and optimization of online marketing campaigns for all assigned accounts. You will work cross-functionally and cross-organizationally to ensure reporting quality and consistency.

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Responsibilities (Text Only) - Develop critical business insights across clients to increase the effectiveness and ROI across media investments.

- Spearhead new analytic processes and modeling to drive actionable insights.

- Responsible for strategic oversight of regular campaign performance analysis and optimization recommendations

- Contribute to the strategic development and implementation of A/B testing, personalization, and analysis.

- Lead tagging audits, tracking and data integrity issues with cross functional stakeholders in Engineering and Product teams to ensure accuracy.

- Support the build-out of performance reporting dashboards

- Use web analytics and ESP reporting to analyze the performance of site content, site traffic patterns, and emails, optimizing for seasonality, relevance, and selection.

- Ensure that all analysis includes actionable insights that are appropriately calibrated and communicated to different levels and groups within the organization.

Qualifications (Text Only) - 7+ years total professional work experience.

- 5+ years of experience in analytics with an emphasis in web, mobile, social and digital marketing

- Bachelor’s degree in quantitative discipline such as statistics, engineering, applied math, economics, operations research, IT, information systems. Masters/PhD degree preferred

- Previous analytics experience at an Agency or in Retail preferred

- Experience leading & managing an analytics team, working cross-functionally, and managing vendor relationships

- Experience with Google Analytics, Adobe Analytics or similar

- High level of proficiency with statistical and database concepts. Experience with a number of technologies (R, Python, SQL, AWS, Hive, Hadoop, Spark)

- Experience with visualization tools such as Tableau, Power BI or QlikView

- Working knowledge of CRM and loyalty databases and platforms

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of Sally Beauty may take advantage of our in house salon with complimentary services, an onsite Sally Beauty Store with 30% merchandise discount, an onsite CosmoProf store with a 20% merchandise discount and a gourmet cafe.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.

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Keywords: Sally Beauty Supply LLC, Denton , Director Digital Analytics, Other , Denton, Texas

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