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CRM and Loyalty Insights Analyst

Company: Sally Beauty Supply
Location: Denton
Posted on: May 3, 2021

Job Description:


Sally Beauty Holdings (NYSE: SBH) is the world's largest wholesale and retail distributor of beauty supplies. Our world headquarters is conveniently located in Denton Texas, just 5 minutes north of Lake Lewisville off of I35E.

This position is responsible for analyzing Sally Beauty Holdings' CRM & loyalty database to uncover insights, trends, and to inform targeted marketing programs that drive incremental revenue.

"At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us."


  • Integrates information from a variety of sources to arrive at a broader understanding of the Sally/BSG customer.
  • Assists the Sr. Manager, Loyalty & CRM Analytics in creating insights that drive key customer initiatives.
  • Performs segmentation for campaigns that are critical drivers in customer retention, upsell, and cross-sell, generating significant incremental revenue.
  • Conducts analysis of Sally's loyalty database to assess overall health of the program.
  • Analyzes the performance of marketing campaigns and recommends opportunities to improve performance.
  • Performs customer segmentation based on transactional and behavioral data to drive more relevant targeted communications.


  • Bachelor's degree, preferably in marketing, statistics or related field. MBA or related Master s degree preferred.
  • 2-5 years of directly related experience working in a retail, CPG and/or agency marketing environment.
  • Experience working with data science, marketing analytics & visualization tools (SQL, Alteryx, Tableau) required
  • Knowledge of SQL and relational databases required
  • Experience with salon and beauty industry a plus
  • Experience with tools such as Alteryx, Tableau highly preferred
  • Previous experience with retail industry loyalty and CRM databases preferred

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

At SBH, we remain committed to protecting the health and safety of all our customers and associates and maintain the following COVID-19 Precautions:

  • Personal protective equipment provided or required
  • Social distancing guidelines in place
  • Sanitizing, disinfecting, or cleaning procedures in place
  • Remote interview process
  • Temperature screenings

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.


Keywords: Sally Beauty Supply, Denton , CRM and Loyalty Insights Analyst, Other , Denton, Texas

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