Data Specialist- Automations
Company: Utility Concierge
Location: Denton
Posted on: June 20, 2022
Job Description:
The Marketing Automation Specialist is responsible for
supporting the Marketing team through operational projects and
tasks in the following areas, but not limited to: organizing
marketing data in the Customer Relationship Management (CRM),
creating various automations to help with marketing efforts,
connecting digital campaigns to the CRM, Google Analytics analysis
and reporting, various pixel setups.More About You
- Minimum of 2 years in managing marketing data
- Minimum of 2 years' experience with marketing automation
- Minimum of 5 years of project management experience
- Must have working knowledge of Salesforce/Pardot
- Pardot experience preferred
- Zapier experience preferred
- Experience with managing numerous external partnershipsWhat You
Will Do
- Effectively manage concurrent projects of varying size and
scope across different lanes that Marketing supports
- Manages and organizes the marketing data that goes into the
CRM
- Manages the marketing reports and dashboard inside the CRM
- Automates various marketing activities including email, lead
scoring, alert creation, pushing prospects to the sales floor, and
more
- Manages and makes recommendations about Marketing's technology
stack
- Owns the technical management of Utility Concierge marketing
campaigns
- Conducts market research on potential products and compiles
customer and referral partner profiles
- Provides insights on how Utility Concierge marketing can be
improved through data analysis
- Quickly identifies and remediates issues within the Marketing
lane
- Coordinates with the Marketing Director and the Marketing
Manager on important projects
- Other duties as assigned and deemed appropriate by
managementKey Job Components:Data analytics:
- Structuring and organizing Salesforce campaign data (proper
campaign attribution for individuals so we can see how each
campaign initiative is performing from engagement to revenue
generation)
- Building reports and dashboards in Salesforce based off of our
organized campaign data.
- Analyzing this campaign data and coming up with recommendations
for campaign improvementCoding:
- A basic knowledge of Salesforce's formula editorAutomations:
- An understanding of how to use Process Builder, Email Alerts
and Workflow Rules in Salesforce and experience working in them to
create automations.
- An understanding of automation best practices (for example,
making sure your automation's action makes the record ineligible to
go through it a subsequent time)
- Experience in setting up email automations (could be in
Salesforce or other applications).
- Preferred experience in working with a marketing automation
technology tied to the CRM (Marketing Cloud, Mail Chimp, Marketo,
Pardot, etc.)Compensation:
- $70,000 - $100,000 (open to negotiations based upon
experience)Benefits
- Health / Vision / Dental, PTO (Paid Time Off), Paid Sick Leave,
Paid Holidays, 401k, Paid TrainingJob Location
- Our Office is located at 1755 Wittington Pl #600, Farmers
Branch, TX 75234. You can work remote but will need to come into
the office as neededCandidates with experience in these roles are
great fits for this job:
- Digital Marketing Manager/Specialist, Digital Marketing
Analyst#a
Keywords: Utility Concierge, Denton , Data Specialist- Automations, Other , Denton, Texas
Didn't find what you're looking for? Search again!
Loading more jobs...