General Manager (Brand)

Company: Good Sportsman Marketing LLC
Location: Irving
Posted on: February 17, 2026

Job Description:

Job Description Job Description Description: GSM Outdoors is an industry-leading global outdoor sporting goods company with 40 brands in outdoor, sporting goods, shooting sports & fishing categories. GSM is headquartered in Irving, Texas with multiple locations in the United States and Asia. Position Summary: This position is responsible for product development, sales, marketing, operations coordination and full P&L ownership of the brand. This is essentially a min-CEO of the brand. Brand strategy: brand vision and value short & long term. Assist with product development, pricing and new product launches. Develop new business opportunities Work with creative team on packaging, website & other marketing collateral to maintain brand style guidelines. Competitor analysis. Consumer insight Sales & marketing support Position Responsibilities: Set the strategic vision for the category and direction for the brand(s) through short and long-term initiatives by leading the category teams for new product development, launches, commercialization strategies and category portfolio management. To be accountable for Category P & L, revenue, margin and Inventory turn. The ideal candidate will be an innovative thinker with brand marketing experience, solid problem solving and critical thinking skills, and excellent communication skills. Responsible for full portfolio management including new product development from idea to delivery. Along with the Project Managers, collaborate on new product development and product updates for seamless new product launch strategies, updates and road maps relevant to the brands. Tracks risks and opportunities for the brand. Provide direction on portfolio assortment needs, product adaptations and pricing strategy. Lead and collaborate with direct and cross-functional team members to execute effective product launches from conception to delivery. Provide direction and guidance to internal creative service team(s) and/or local approved agency partners for product launches, packaging updates and POS materials. Provide input and guidance to global sales teams on portfolio selection for all sales channels. Requirements: Skills/Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Good analytical skills. Good listener, able to respond to results and consumer research. Excellent communication skills, both verbally and in writing. Strong knowledge of hunting and outdoors products, active outdoorsman a plus. Ability to work well with a wide range of people from different parts of the business. Organized and methodical. Work well under pressure. Good presentation skills. Ability to manage different projects at the same time. High business acumen. Strong focus on results.

Keywords: Good Sportsman Marketing LLC, Denton , General Manager (Brand), Retail - All , Irving, Texas