VP, Chief Revenue Officer - DMS

Company: First American Payments Systems
Location: Fort Worth
Posted on: April 1, 2026

Job Description:

Position Overview The Chief Revenue Officer (CRO) – Deluxe Merchant Services is responsible for overseeing and driving all revenue-generating functions. This role will report directly to the Deluxe Merchant Services President and will be a key member of the leadership team. The CRO will partner closely with the VP of Operations, Head of Finance, Chief Product Officer, and other key internal and business leaders. This position is pivotal in developing and executing comprehensive strategies to accelerate growth, optimize the customer lifecycle, and realize revenue objectives. The CRO will serve as a visionary leader, integrating sales, marketing, partnerships, and customer success to create a cohesive revenue engine in a rapidly evolving payments and financial landscape. Key Responsibilities Revenue Strategy & Leadership: Design, articulate, and implement a comprehensive revenue strategy that aligns with the company’s short- and long-term objectives. Set clear and ambitious revenue targets, KPIs, and performance metrics in collaboration with the executive team. Routinely analyze market trends, competitor activities, and emerging technologies strategy pivots and maintain a competitive edge. Cross-Functional Integration: Lead and unify the sales, marketing, business development, and customer success teams under a common vision. Foster alignment among departments through effective communication, joint planning, and collaborative execution. Act as a bridge between product, technology, and revenue teams to ensure market-fit and commercial success. Sales Leadership: Oversee national sales teams, direct sales operations, and provide hands-on leadership for high-value accounts. Develop robust sales processes and methodologies, including pipeline management, forecasting, and territory planning. Coach, mentor, and build a high-performance sales culture that attracts, retains, and motivates top talent. Marketing Oversight: Partner with marketing leadership to drive customer acquisition through innovative, data-driven marketing campaigns tailored for merchants of all sizes and relevant verticals. Implement brand positioning strategies to enhance market presence and brand equity. Ensure marketing initiatives are aligned with sales and partnership goals for maximum impact. Partnership Development: Identify, negotiate, and close strategic partnerships with financial institutions, technology providers, and channel partners to expand market reach. Build and nurture relationships with key clients, resellers, and other stakeholders to strengthen the company’s ecosystem. Evaluate new business opportunities, mergers, acquisitions, and alliances to support revenue growth. Customer Success & Retention: Champion a customer-centric culture focused on delivering exceptional service to merchants. Develop and embrace programs to maximize customer satisfaction, retention and cross-sell opportunities across the client base. Monitor customer feedback, anticipate needs, and proactively address issues to reduce churn. Financial Management: Oversee pricing models, discounting strategies, and revenue forecasting to ensure profitability. Collaborate with finance and operations to set budgets, control spend and optimize cost-to-revenue ratios. Regularly report on revenue performance to the executive team, providing insights and recommendations for continuous improvement. Compliance & Risk Management: Ensure all revenue practices comply with regulatory standards and industry guidelines. Proactively identify and mitigate risks associated with merchant services, fraud, and financial exposure. Maintain the highest ethical standards and promote a culture of integrity across all revenue functions. Industry Thought Leadership: Represent the company at key industry events, conferences, and forums. Stay abreast of trends in payments, fintech, e-commerce, and merchant services, translating insights into actionable business strategies. Contribute to thought leadership through published articles, webinars, and public speaking engagements. Qualifications & Experience Education: Bachelor’s degree in Business, Finance, Marketing, or a related field (Master’s or MBA preferred). Experience: Minimum 12 years of progressive experience in sales, marketing, and business development roles, with at least 5 years in a senior leadership capacity. Deep familiarity with merchant services, payments processing, point-of-sale systems, and financial technology. Proven track record of scaling revenue in high-growth, complex business environments. Skills and Competencies: Exceptional strategic planning and analytical skills. Inspirational leadership with the ability to lead and motivate cross-functional teams. Strong negotiation, influencing, and relationship-building skills. Clear understanding of CRM and sales enablement technologies (e.g., Salesforce, HubSpot). Adaptability to changing market conditions and emerging technologies. Excellent communication and presentation skills. Deep understanding of the merchant customer journey, from acquisition to retention. Personal Attributes: Results-driven, entrepreneurial mindset. High integrity and ethical standards. Collaborative, inclusive, and transparent leadership style. Strong work ethic and resilience under pressure. Key Performance Metrics Revenue Growth: Achievement of annual sales targets and YoY revenue increases. Market Expansion: Successful entry into new markets, merchant segments, and geographies. Customer Retention: Reductions in churn rates, increases in Net Promoter Score (NPS), and growth in lifetime customer value. Team Development: High employee engagement and retention across revenue-generating functions. Innovation: Launch and support of new products, services, and go-to-market strategies that create competitive differentiation. Strategic Partnerships: Number and quality of new partnerships, alliances, and major client wins. Benefits In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked: Healthcare (Medical, Dental, Vision) Paid Time Off, Volunteer Time Off, and Holidays Employer-Matched Retirement Plan Employee Stock Purchase Plan Short-Term and Long-Term Disability Infertility Treatment, Adoption and Surrogacy Assistance Tuition Reimbursement These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families. Deluxe Corporation is an Equal Employment Opportunity employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law. Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process. Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to deluxecareers@deluxe.com .

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